Courtney Hatfield, Double Your Business with an Authentic Social Media Strategy
Half of Courtney Hatfield's business comes from her social media, primarily Facebook and Instagram. It wasn't overnight success, though. In her words: "You don't get water the day you dig the well." In this episode we'll learn how she dug that well -- day by day, post by post, until eventually, water started to trickle in. Now she is on the path to running one of the largest teams in Ohio.
In 2020 she did 30 transactions as a solo agent, 2021: 70 transactions with a few new team members, and 2022 157 transactions, more than doubling her transaction count each subsequent year. She has grown her team from herself to 8, and is in the top 2% of all realtors in the MLS only a few years into her career. She won the pinnacle of performance award with her brokerage in 2022. Courtney runsYour Homecourt Team in Akron Ohio, working for the brokerage McDowell Homes.
In this episode we discuss:
How she got her start in real estate, including navigating an unexpected bump in the road after the first year
How she got her first clients, and how she built her team
Her social media strategy, including Facebook, Instagram and Tiktok, and how authenticity and personal life is key
Creative marketing ideas -- and how to get over the fear of being different
Her Social Media Content Calendar (email her for a free copy: courtneyhatfield@mcdhomes.com)
Why having your face is critical in social media posts, even if you don't look perfect
The importance of "Sphere Day" and not being afraid to reach out to literally everyone
Her approach to closing/moving gifts
Her expansion plans
What she looks for in a team member
And much, much more. This episode is packed with Courtney's infectious energy and enthusiasm, and it's clear why she has been so successful in such a short time.
